Mantra Herbal is a clean beauty and Ayurvedic skincare brand born from the century-old legacy of the Baidyanath Group—India’s trusted pioneer in authentic Ayurvedic wellness since 1917.
Mantra Herbal was born from a simple, heartfelt vision — to bring back the purity of ancient Ayurveda into the chaos of modern life. As an initiative of the Baidyanath Research Foundation, a name deeply woven into India’s Ayurvedic legacy since 1917, the brand emerged from generations of knowledge and a growing concern over the harsh chemicals found in everyday personal care.
Our formulations are created under the guidance of experienced Vaidyas (Ayurvedic doctors) and are free from parabens, sulfates, and other harmful chemicals. Every ingredient is carefully selected and the products are made to balance the bodys doshas. Our products are 100% vegetarian and cruelty free.
What began as a mission to craft genuinely safe and effective skincare turned into a movement — led by a passionate, mostly women-driven team, committed to creating clean, transparent, and Ayurvedically sound beauty rituals. Every product is a reflection of this journey: personal, purposeful, and pure.
What We Stand For
Authentic Ayurveda
Rooted in ancient healing, backed by Baidyanath research..
R&D-Driven Formulations
Crafted by Vaidyas, certified by WHO-GMP.
Dosha-Balancing & Ethically Sourced
Formulated for balance, sourced with care.
PETA-Certified & Cruelty-Free
No animal testing, ethically
made.
Clean & Transparent Formulations
No harmful chemicals, full ingredient disclosure.
Sustainable Practices
Eco-friendly, community-rooted, future-focused.
Our Baidyanath Heritage
Rooted in tradition and guided by nature, Baidyanath has been preserving authentic Ayurveda since 1917. Mantra Herbal carries forward this legacy, blending ancient wisdom with modern skincare science. Each product is carefully crafted by expert Vaidyas and scientists, aligned with the body’s doshas—Vata, Pitta, and Kapha—and manufactured in a WHO-GMP-certified facility. Free from SLES, parabens, and other harmful chemicals, Mantra Herbal reflects Baidyanath’s commitment to pure, sustainable, and effective self-care for every home, every day.
Our Philosophy
At Mantra Herbal, we believe in healing through nature, guided by the time-honored principles of Ayurveda. Our philosophy is rooted in balance—of the mind, body, and environment. By combining ethically sourced herbs, clean formulations, and traditional wisdom, we create products that are not only safe and effective but also mindful of our ecological and social responsibilities. Every product is a step toward conscious self-care, empowering individuals to embrace natural beauty while honoring the earth and its resources.
Our Mission
At Mantra Herbal, our mission is to create products that heal, not harm. We transform Ayurvedic knowledge into all-natural personal care solutions, free from SLES, parabens, and harsh chemicals. Certified by PETA, our cruelty-free products are made using hand-harvested herbs—many from our own farms—and contain no artificial colors, only pure essential oils and natural fragrances. Designed to be gentle and compatible with all skin types, our formulations are crafted in a WHO-GMP certified facility to ensure the highest standards of quality and safety.
Our Offerings
Mantra Herbal draws from Ayurveda’s deep, holistic understanding of nature and the five elements (Prakriti) to bring balance to daily living. Our products are inspired by life’s natural rhythms and address a wide range of personal care needs across skin, hair, body, and wellness. Thoughtfully crafted for both men and women, each formulation supports harmony within and without. For those who seek purity in their self-care rituals, Mantra offers a return to nature’s simplicity and wisdom.
Our Formulation & Process
At Mantra Herbal, every product is a careful blend of Ayurvedic wisdom and scientific precision. Our formulations are developed by experienced Vaidyas and researchers at the Baidyanath Research Foundation, ensuring alignment with dosha-balancing principles. We source herbs ethically and combine ayurveda with modern techniques at a WHO-GMP certified facility. Our products are free from SLES, parabens, and harmful chemicals, and undergo rigorous testing to meet the highest standards of purity, safety, and efficacy. It’s Ayurveda, perfected for the modern world.
Our Commitment: Free from the Dirty Dozen
At Mantra Herbal, we are committed to transparency and providing safe skincare and personal care products using ayurvedic formulations that are free from thirteen harmful chemicals also known as the Dirty Dozen. You will not find parabens, SLS/SLES, petrolatum, formaldehyde donors, glycols, ethanol-amines, phthalates, silicones, synthetic dyes or fragrances, animal ingredients, or PEGs in our products. By excluding these substances, we ensure that every product is gentle, effective, and truly natural—delivering pure care without any nasties, always.
Trusted. Certified. Ethical.
